Every year, brands across the world try to show people how they can help them achieve the perfect Christmas.

When Australia’s leading insurer asked us to make their first ever Christmas campaign, we had to find a way to stand out from the chaos. After all, they’re not a retailer and they’re not inherently relevant. That’s why we honed in on the aftermath.

The aftermath is a bit ugly. It’s the complete opposite of the perfect Christmas, but that’s where insurance really matters.

When the festivities are over.